Set on Melbourne’s city fringe on St Kilda Road, The Royce Hotel has recently undergone a major makeover since changing hands at the end of 2017. Architecture & interiors firm SJB were first involved in Royce Hotel renovations some 12 years ago, and were invited back by the new owners to revamp the prototype suites. The project encompasses SJB’s reinterpretation of what was once Australia’s first-ever Rolls Royce car showroom. Now heritage-listed, the property has a distinctive mix of 1920s and Spanish Mission architecture with beautifully preserved facades. Continuing our partnership with Kohler, we spoke to SJB Interior Design Director, Andrew Parr, about the design approach for the project, which borrows from the opulent Rolls Royce brand identity from the overall vision through to minute details. Kohler believes that hospitality is about creating a memory people want to repeat, with guests craving unique experiences. Undoubtedly, stays at The Royce would fall into this category.
Source: yellow trace