受芝加哥独特的艺术氛围影响，商店如瀑布般从岸上倾斜而下直抵岸边，让河流与城市建立全新的位置关系。苹果公司销售及网络商城高级副总裁Jonathan Ive先生 和 Angela Ahrendts先生，与Foster + Partners公司的紧密合作，共同促成该项目的成功实施。该项目同时兑现了苹果公司对于城市及社区生活的承诺。
Inspired by the pulse of Chicago’s artistic energy, Apple has created a new platform for performance in a city charged by music. Located at the intersection of the Chicago River and North Michigan Avenue’s ‘Magnificent Mile’, Apple Michigan Avenue cascades down from Pioneer Court to the river’s edge, creating new connections between the city and the river. The project reflects Apple’s commitment to the cities and communities it inhabits, and is the result of a close collaboration between the design team at Apple led by chief design officer, Sir Jonathan Ive and Angela Ahrendts, senior vice president of Retail and Online Stores and Foster + Partners.
Jonathan Ive先生说道，“苹果密歇根大道店模糊了室内外的界限，打造全新的城市景观连接方式。它将河岸景色回归历史街区广场，并在芝加哥打造一处动感的展演舞台。”先锋法庭伴随着芝加哥的城市发展，被称作芝加哥建城元勋的Point de Sable最早便是在这里工作和生活。苹果密歇根大道店坐落于全新的河岸台阶之上，并倾斜而下指向河岸。轻缓的台阶便于市民来此驻足休憩，感受美好城市生活。
Sir Jonathan Ive said, “Apple Michigan Avenue is about removing boundaries between inside and outside, reviving important urban connections within the city. It unites a historic city plaza that had been cut off from the water, giving Chicago a dynamic new arena that flows effortlessly down to the river.” Pioneer Court is an urban plaza steeped in Chicago history. It is the spot where Point de Sable – the founding father of Chicago – first lived and worked. Apple Michigan Avenue sits atop a wide new public stair, created to lead down from the plaza to the river. The gentle descent of levels creates active spaces where people can connect, create, and experience the city and river together.