包装设计-巧克力品牌Harvey Nichols的新包装

巧克力品牌Harvey Nichols 2018 品牌新版设计之情人节系列…

Smith&+Village has designed a new range of Valentine’s Day gift products for Harvey Nichols. Building on the success of the stylish Harvey Nichols food collection rebrand in 2018, the range includes five boxes of luxury chocolate truffles in different sizes.

The wit and playfulness of the core food collection follows through into the Valentine’s range, with the traditional ‘heart’ icon replaced by phrases such as ‘I heart emoji u’ and ‘hearts and kisses.’ Each pack is adorned with bold graphic patterns developed for Harvey Nichols by Smith&+Village, with boxes that are closer to cosmetics (or jewellery boxes) than chocolate.

“With the witty, stylish and highly-visual new food collection quickly accepted by its loyal following, Harvey Nichols was in the perfect position to deliver a high-impact, fun take on Valentine’s Day,” commented Richard Village, Director, Smith&+Village. “Bright, stackable boxes of delicious treats with cheeky one-liners guaranteed to raise a smile from whoever is on the receiving end.”

source from dexigner