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Graphic Design 平面设计

3M-Clean is smart品牌战略设计

Posted: 2016-05-18 at 8:12 am   /   by   /   comments (0)

3M 公司的logo是请品牌战略公司制作的,60年不曾变化,是正在的永不过时logo

3M公司全称 Minnesota Mining and Manufacturing(明尼苏达矿务及制造业公司) ,创建于1902年,总部设在美国明尼苏达州的圣保罗市,是世界著名的产品多元化跨国企业

给3M公司做策划的美国公司推荐了数字3和M的结合,用大红色和大字体表现,因为品牌产品多样,通过这个一个清晰而且简单的logo让产品统一啦。3M仅这个标识就是公司的很重要的资产,60年logo不曾变化,更是成为质量的代言词,对于太复杂的公司内容,简单化是最明智的策略。

We began by designing a clean and striking new logo to capture the burst of insight, simplicity and strength that is 3M. We scrapped the word “Company” from the design, set the remaining two characters (“3” and “M”) in extra-bold letterforms and introduced a vibrant red in place of a decades-old blue. Finally, to guide the brand’s application in every part of the world, we constructed a comprehensive identity system—one that turned out to be timeless.

3M

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